Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way.
Infutor Total Consumer Insights is a dataset of behavioral and household attributes for 266 million U.S. consumers. The platform uses identity resolution capabilities to link the attributes to consumer and household identities. It will now add health-related attributes from HealthWise Data’s dataset of 250 million U.S. adults.
HealthWise Data includes predictive information on healthy lifestyles, food insecurity, health adherence, environmental and lifestyle factors and more. These health and wellness propensities will be offered to marketers as part of a premium package.
Why we care. With healthcare spending accounting for over 17% of U.S. GDP, the healthcare market is getting significant attention in the marketing tech space. Last month saw enterprise CDP ActionIQ become available in the healthcare vertical having completed appropriate compliance audits.
Now Infutor, a leading data solutions platform, will give marketers the ability to create sizeable healthcare-based audiences. Who’s next?
About The Author
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.